written by Ruslan Kiyashko on 28 June 2016


Today we celebrate 17 years of the ‘…Baby One More Time Tour.’

This was Britney’s first headlining tour, in support of her debut album, ‘…Baby One More Time.’ The tour included hits from Britney’s first album, but also her favorite hits from Madonna, Journey and Janet Jackson. The successful tour included a extension of 24 dates and was renamed as the Crazy 2K tour, which included hits from Britney’s second studio album, ‘Oops!… I Did It Again.”

The tour was sponsored by Tommy Hilfiger and Britney participated in the company’s ‘All Stars’ campaign. Tommy Hilfiger spoke about the sponsorship saying, ‘My passion for music has always inspired my designs. This year we have really put music in the forefront of everything we do. Britney represents the spirit of Tommy Jeans and of youth today. I cannot think of a better way to continue this exciting year by sponsoring one of today’s hottest, young recording artists”.

The tour had a second sponsor, Nestle, however they pulled out after the provocative David Lachapelle photo shoot for Rolling Stones magazine.

The tour received positive reviews, praising Britney’s dancing skills and ability to sing at the same time.

Part of the tour was included in Britney’s first DVD and video release, ‘Time Out With Britney Spears.’

Being Britney’s first tour, it was highly documented with loads of footage, check out these awesome clips:

Amazing! Check out the full tour below:

Such an amazing tour! Happy Birthday!!

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